Why is Coldwell Banker Alfonso Realty and Steve Freeman the home for awesomeness and other real estate brands just merely innovative? Take a look. What is innovation? The Oxford Dictionary defines innovation as two simple words: something new. That's it. Something new. A new product. A new method. A new idea. That's innovation, but the word has lost its meaning. Innovation once conjured up thoughts of Thomas Edison, Henry Ford, or the Wright Brothers. It was a term reserved for trailblazers like Steve Jobs, Marie Curie or Steven Spielberg. But today, in our industry, innovation has been demoted to a trite adjective used to bolster the mundane into a thinly veiled disguise of something grand. Real estate declares innovation at the launch of a website that has gotten a facelift, an app that does the same thing as its competition, or a brokerage that decides they no longer need a physical office. When everyone lays claim to innovation, it ceases to be the power...
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